<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times New Roman; min-height: 15.0px"><span class="Apple-style-span" style="font-family: Helvetica; font-size: 10px; "> </span></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">PRESS RELEASE: Sunday 18<span style="font: 7.0px Helvetica">th</span> August, 2009 </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal Helvetica; ">Prime Now Available on Freeview Satellite<span style="font: 9.0px Helvetica">®</span> And Freeview |HD<span style="font: 9.0px Helvetica">® </span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 14px/normal Helvetica; ">platforms </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Freeview Limited and SKY Television announce that an agreement has been reached </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">regarding Prime Television being made available on Freeview satellite<span style="font: 7.0px Helvetica">®</span> and </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Freeview|HD<span style="font: 7.0px Helvetica">®</span> platforms from Monday 17<span style="font: 7.0px Helvetica">th</span> August, 2009. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Having launched a little over two years ago, the availability of Prime on Freeview now </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">brings the total number of channels to 13 on Freeview satellite<span style="font: 7.0px Helvetica">® </span>and 12 on Freeview|HD<span style="font: 7.0px Helvetica">®.</span> </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">This is yet another compelling reason for Kiwis to switch from analogue TV to free-to-air </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">digital TV. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">More than a quarter of a million homes have already done so, as was signalled by </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Freeview in July 2009. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Freeview was created to provide consumer choice in digital TV access and this latest </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">exciting development means New Zealanders can now choose to watch all national </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">free-to-air channels in digital quality. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">All you need is a Freeview approved digital receiver and your existing TV and you can </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">enjoy Primes programmes in digital quality for free says Sam Irvine, General Manager, </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Freeview. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">Current Prime viewers may also be able to take advantage of their UHF aerials which </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">could provide them with access to the Freeview |HD<span style="font: 7.0px Helvetica">® </span>platform. All viewers need to do is </div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; ">to visit <a href="http://www.freeviewnz.tv">www.freeviewnz.tv</a> to see if they are in a Freeview |HD<span style="font: 7.0px Helvetica">®</span> coverage area. </div><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px Helvetica; min-height: 13.0px"> <br class="webkit-block-placeholder"></p><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><font class="Apple-style-span" size="1"><span class="Apple-style-span" style="font-size: 9px;"><font class="Apple-style-span" size="3"><span class="Apple-style-span" style="font-size: 11px;"><br></span></font></span></font></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 11px/normal Helvetica; "><br></div><div> <span class="Apple-style-span" style="font-size: 12px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>Steven Ellis - Technical Director<br>OpenMedia Limited<br>email - <a href="mailto:steven@openmedia.co.nz">steven@openmedia.co.nz</a><br>website - <a href="http://www.openmedia.co.nz/">http://www.openmedia.co.nz</a><br></div></div></span> </div><br></body></html>