<div dir="ltr">On Wed, Sep 10, 2008 at 5:16 PM, Graeme Woollett <span dir="ltr"><<a href="mailto:g.woollett@irl.cri.nz">g.woollett@irl.cri.nz</a>></span> wrote:<br><div class="gmail_quote"><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div class="Ih2E3d">> As I understand it, Freeview won't give Sky their exclusive channels<br>
> (TVNZ6, TVNZ7) because Sky won't give them Prime. Sky won't/can't give<br>
> Prime because some content that's broadcast on it isn't licensed for FTA<br>
> satellite.<br>
><br>
</div>Why can't Freeview just put Prime on DVB-T only ??<br>
<div></div></blockquote><div><br>The liceneses for DVB-T will be different again from UHF broadcast and satellite. It does seem more likely to happen, but I suspect we're in a shakedown period where both Sky and Freeview are figuring out what sort of adoption rate Freeview (particularly Freeview HD) is getting and what sort of penetration into the market it has and is likely to get. I think Sky are still uncertain as to whether to treat Freeview totally hostilely or try to cooperate more. No FTA Prime until they're sure about their strategy, if at all.<br>
<br>Cheers,<br>Steve<br></div></div><br></div>